CLIENT
Mobsta is a leading digital advertising company that helps brands connect with targeted audiences across physical and digital environments.
For several years, Mobsta has been partnering with Pluralit to develop and launch TraffiQ, a digital platform to streamline campaign planning and execution. TraffiQ was revolutionary to Mobsta’s business, underpinning their agility and growth into new segments.
In early 2024, Pluralit and Mobsta explored ideas to bring the power of GenAI technology into TraffiQ’s evolution.
CHALLENGE
With growing campaign volume and rising demand for speed and precision, Mobsta’s main business goals on evolving TraffiQ were to drive smarter media decisions, improve customer experience (output quality and time to market), and increase efficiency.
Our joint discovery identified two critical areas where GenAI-enabled intelligent automation could not only fulfil Mobsta’s needs but also build strategic value into their business:
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CAMPAIGN CONFIGURATION: Choosing the right filters—audience, budget, objective—is critical for performance but often slow and manual. The goal was to build an AI assistant that could offer tailored recommendations, clearly explain its reasoning, and deliver real-time insights to help teams make faster, more confident decisions.
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CLIENT COMMUNICATION: Responding to client emails with updates, recommendations, or support demands both speed and accuracy. Account managers wanted to improve the quality and efficiency of these communications. They needed an assistant that could draft personalised, relevant replies using real-time campaign data, while maintaining Mobsta’s tone, professionalism, and brand voice at scale.
SOLUTION
Pluralit designed and delivered two GenAI-powered assistants, fully embedded into TraffiQ:
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AI FILTER ASSISTANT: Recommends optimal campaign filters to campaign managers based on objectives, budget, and audience. It also explains its choices, enabling faster, more informed decisions and streamlining campaign setup.
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AI EMAIL ASSISTANT: Generates tailored email replies using real-time TraffiQ data. It adapts tone and content based on campaign history, client preferences, and communication style. It also offers multiple response options to suit different client scenarios, increasing choice on brand voice at a lower cost and without sacrificing speed nor quality.
Pluralit managed the entire development process, from data preparation and content design to testing and refining the assistants. The solution was piloted in just a few days using OpenAI Playground and Rivet, then fully embedded within Mobsta’s environment.
RESULTS AND BENEFITS
The integration of these GenAI assistants into TraffiQ delivered tangible benefits across campaign planning and client communications:
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Improved Efficiency: Reduced time spent on campaign setup and client email responses.
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Smarter Decisions: Data-driven filter recommendations with clear explanations improved targeting accuracy.
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Improved Client Experience: Consistent, professional, and personalised communication via the email assitant— at scale.
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Higher Platform Adoption: New users onboarded faster with a more intuitive, AI-enhanced interface.
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Innovative Positioning: Embedding AI in its flagship product reinforces Mobsta’s reputation as a forward-thinking, tech-driven brand.
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Stronger Partnership: Mobsta’s decision to expand our work into GenAI reflects real trust, real results, and a shared ambition to lead.
Mobsta’s innovative position is backed by its strong partnership with Pluralit. Their decision to work with us on GenAI reflects deep trust in our capabilities and a joint ambition to lead in curiosity applied to growth.
TRANSFORM YOUR WORKFLOWS WITH PLURALIT
Mobsta’s innovative position is backed by its strong partnership with Pluralit. Their decision to work with us on GenAI reflects deep trust in our capabilities and a joint ambition to lead in curiosity applied to growth.
At Pluralit, this project reflects our core approach: delivering GenAI solutions that solve real problems, create measurable value, and adapt as our clients grow. From robust software foundations to cutting-edge AI, we bring the right strategy and technology at every stage.
That’s why our clients come back—and why we’re ready to help you go further.
Ready to scale your impact with GenAI? Get in touch!